Power up your sales engine with video commercials so beautiful they can’t be ignored. Create them in minutes with Biteable’s online commercial making software.
Did you know?
64% of consumers make a purchase after watching branded videos on social platforms. — Tubular Insights
How to make a commercial in a jiffy
I used at least seven of the top video services before coming across Biteable, my only regret is that I didn't find it sooner. I dropped the others instantly and have been using Biteable ever since!
I had no video-making experience at all and was able to easily produce glossy, modern, and very high-budget-appearing videos in a single lunch hour.
Commercials grow your business
What’s your favorite ad of all time? The one that, if it came on right now, you’d watch all the way to the end?
With Biteable, you can make one just like it. A commercial so irresistible it won’t just take your viewer on an emotional roller-coaster, it’ll also have them reaching for their wallet.
Before we get into the details of how to create a winning commercial though, let’s see what the data has to say about making one in the first place.
Your audience wants video
The results are in: people prefer video. We watch 1 billion hours of YouTube every day. Just YouTube. And by this time next year, video will make up 80% of all consumer internet traffic.
Luckily for you, video isn’t just an all-consuming guilty pleasure. It’s also a sharp sales rep. Video is great at schmoozing and providing valuable info: 95% of us watch videos to learn about a product.
It also knows how to take things to the next level, because 81% of people have decided to buy a product after watching a promotional video.
Oh, and then there’s the 85% of people who say they want you to make more video.
Why not give people what they want and watch your sales go up?
Top quality doesn’t have to cost thousands
When you hear the word “commercial”, you start thinking about the cost.
Yes, you want to create top-notch ads, but you still need to watch your duckets so you can grow your business. Hiring a videographer is pretty pricey and bringing in an amateur just isn’t worth the nail-biting uncertainty.
But there’s another, more sneaky way. You can use Biteable to make pro videos for a fraction of the cost.
Our top-notch in-house animators and designers labor day and night to create gorgeous, fully customizable templates you can use to create high quality, professional video commercials.
And the templates are so simple to use, you’ll get fantastic results even if you “don’t get” design and snoozed your way through art class.
How to make a commercial with Biteable
While your Biteable commercial will look like the magical, mystical work of dozens of video-crafting pixies, putting one together is easier than “accidentally” watching half a season of that new Netflix show.
However, just to make doubly sure you’ve got a winner on your hands, here are a couple of things to keep in mind.
Choose the perfect template
Picking the right template is key. But what does that really mean?
For a template to be the right fit for you, it needs to do two things:
- Fit with your goals for the ad
- Fit with your overall brand look and feel
If it doesn’t meet these two key requirements, your ad will fall flat. But what if you can’t find a template that works for you? Easy. Biteable makes it easy to start from scratch so you make the perfect commercial for your business.
Add a heaped spoonful of this key ingredient
If you want viewers to fall in love with you, you need to hit them with consistent branding.
- Keeping your brand colors the same throughout all your communication
- Choosing music that fits who you are while matching the emotion you’re trying to convey
- Adding your logo (usually, but not necessarily, at the end of the video)
Without personalization and branding, it will be harder for people to remember you, so make it so easy with repetition and consistency.
Just brilliant! We have created a series of marketing videos for our company... which we publish every week. The software is remarkably easy to use... We love Biteable - a great video marketing and teaching tool.
Create a stunning commercial: Three simple tips (and one advanced one)
All great ads — from Old Spice’s absurdly fun irreverence to Extra Gum’s tear-jerkers — have the following things in common.
If you want to join them in the pantheon of advertising glory, add these four things to your commercial or face the risk of falling through to the underworld.
1. A compelling story
The story is the beating heart of every commercial. It needs to be powerful enough to break through our natural cynicism towards ads. How do you do that?
By casting your customer as the hero of the story and making your product the lovable sidekick.
A commercial should be all about your hero: how they become the awesome person they want to be. What does that look like for your customer? Tell them that story and show them how your product will help them achieve it.
2. Music that takes things up a notch
There’s a reason movie soundtracks have their own Oscars category. Sound can make or break a video. It needs to be purposeful and it needs to support the story.
If the music doesn’t support the mood, you detract from the action. Too dull, and your promo video won’t reach the legendary, emotion-fuelled heights you’re aiming for.
3. Just long enough to get the point across
Tell your story quickly and concisely. An ad shouldn’t have any unnecessary scenes — it’s a story pared down to the bare essentials.
There’s no perfect length — the ideal run-time depends on what story you’re trying to tell. Bear in mind, however, that the longer you go, and the more irrelevant detail you try to fit in, the more people will switch off and ignore your message.
The powerful, advanced tip we promised
Ready for the super-duper secret reveal? Here’s one tip your competitors aren’t using. By doing this one thing, you can beat out most commercials in your space.
Write your ad in your customer’s voice.
To do that, you need to hit the virtual books. Read through surveys, interview transcripts, and forums where your viewers hang out, and listen to them talk.
Use their phrases and expressions when putting together your commercial. This simple step will make you sound like the voice in their head and immediately increase their trust in you.
Make stunning commercials your superpower
You’ve now got what it takes to create engaging video ads for your small business that bring in leads and customers.
If you want to learn more, however, these bits of extra reading will help you take things up yet another notch: